What is mainstream media? Dems and GOP actually agree


Over the previous a number of years the label “mainstream media” has been brandished with closely unfavourable connotations. “Mainstream media” refers back to the retailers which are seen to be a part of the journalism “institution” and thus, it is usually implied, have their very own–many occasions hidden or nefarious–partisan or elitist agendas. The time period is significantly widespread on some Fox Information exhibits, the place it is brandished about in equal measure by friends and speaking head alike.

However what retailers formally depend as “mainstream media?” That’s what Pew Analysis wished to know, so that they requested over 12,000 Individuals whether or not a number of 13 particular retailers counted as “mainstream media.” The results have been shocking in that Republicans and Democrats have been broadly in settlement as to what retailers have been “mainstream.” And Fox Information? Unhealthy information for it as even Republicans view the cable information community as a part of the “mainstream media” institution.

So, what counts as “mainstream media” in keeping with Individuals (no matter their political affiliation)?

  • Virtually 90% of respondents mentioned ABC Information is mainstream (ABC is the one nationwide community information outlet Pew included within the survey).
  • Simply over 87% mentioned CNN was mainstream.
  • Virtually 80% mentioned The New York Occasions and MSBBC have been mainstream, too.
  • Fox Information is additionally seen as mainstream with simply over 73% saying it is. Apparently, extra Republican-leaning respondents mentioned Fox Information was mainstream (75%) than Democratic-leaning respondents (72%).
  • Simply over 71% mentioned The Wall Avenue Journal was mainstream.
  • Simply over 61% mentioned The New York Publish was mainstream, too.

As you may inform, it looks as if what individuals take into account “mainstream media” additionally correlates to “conventional” media retailers–that is, print and tv media. The survey revealed {that a} majority of Individuals don’t take into account digital retailers as “mainstream.” Such digital retailers embody HuffPost, BuzzFeed, Vox, Newsmax, and Breitbart.


You possibly can take a look at Pew’s full Republican/Democrat breakdown under. And their entire report is nicely value a learn to see extra granularity in how individuals distinguish sure media retailers as “mainstream.”

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[Image: Pew Research Center]