Watch Olympic skateboarding medalist Rayssa Leal shred in this clever

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A clever new Nike advert that includes Olympic skateboarding silver medalist Rayssa Leal confirms what ought to be apparent to anybody watching this yr’s Olympics: Skateboarding isn’t a boys membership any extra.

On Monday, a trio of teenage girls swept the first-ever ladies’s Olympic skateboarding avenue occasion, with 13-year-old Japanese skater Momiji Nishiya profitable gold, 13-year-old Brazilian Leal profitable silver, and 16-year-old Funa Nakayama profitable bronze.  The teenager-dominated podium reveals simply how a lot of the game’s leading edge is coming from a few of its youngest stars— particularly the ladies.

It’s additionally a transparent illustration of how feminine skaters haven’t been historically supported by main sponsors or the skateboarding trade, showing solely sparingly in movies and magazines. Within the first two editions of the wildly in style Tony Hawk Professional Skater video video games, for instance (launched again in 1999 and 2000), Elissa Steamer was the one lady featured amongst 10 different skaters. Typically talking, skateboarding has been a boys membership for a lot too lengthy. Brazilian skater–and five-time X Video games gold medalist–Leticia Bufoni, who competed in Tokyo, told ESPN that her dad snapped her board in two to try to cease her from skating when she was 10, and Canadian Olympian Annie Guglia stated she received her first contest 17 years in the past as a result of no different women entered.

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Leal stars in a brand new, impeccably timed Nike advert launching this week in her native Brazil. It continues to push the concept skateboarding is for everybody. “New Fairies,” created by advert company Wieden+Kennedy Sao Paulo, provides Disney-like traditional animated characters to a streetscape, as Leal ollies, grinds, and rolls by means of it, with digital fairy wings on her again.