Twitter is saying a number of updates that it says goal to drive higher conversations on the web. They embrace new and enhanced options to assist folks promote their inventive work on the platform.
“At its finest, we expect Twitter may be the dialog layer of the web,” mentioned Kayvon Beykpour, Twitter’s head of client product, in a streamed press occasion. “We’ve made a ton of progress in the direction of that plan.”
Beykpour pointed to a want to go “past 280 characters,” the present size of a normal tweet, in speaking on Twitter. The platform began out letting folks submit messages of simply 140 characters, nevertheless it’s grown to be used for sharing extra numerous kinds of content that may typically really feel shoehorned into the tweet format: politicians sharing screenshots of prolonged statements, folks selling newsletters on companies like Substack or Patreon, and musicians and videographers linking to audio and video on different platforms, similar to Soundcloud, Bandcamp, and YouTube.
Twitter not too long ago rolled out Spaces, a dwell audio characteristic that’s been in contrast to the viral platform Clubhouse. Esther Crawford, Twitter’s product lead for inventive monetization, introduced that new options for Areas are coming quickly, together with a program that can give some monetary assist to folks internet hosting audio discussions and occasions on the characteristic. Twitter additionally plans to make it simpler to replay Areas audio after a livestream is over—one thing that sounds a bit like a Twitter-hosted podcast—and to extra closely promote Areas in folks’s timelines and in addition on the app.
“Codecs like Areas encourage folks to be part of the dialog in a wholly new manner, and we’re actually excited to preserve iterating,” Crawford mentioned.
And, she added, the corporate goes to preserve rolling out ticketed Areas occasions, so that individuals can cost admission to their audio streams and management how many individuals have entry. It’s additionally going to present monetary and advertising and marketing assist to Areas customers who plan to recreate common reveals on the platform.
Twitter can also be going to broaden entry to what it calls Tremendous Follows, the place customers can permit followers to purchase a month-to-month subscription to see further paywalled content they submit, considerably related to platforms like Patreon and OnlyFans. Crawford additionally pointed to plans to give writers new ways to promote newsletters created on Twitter, a service Twitter started providing when it acquired the e-newsletter service Revue, a deal announced earlier this yr.
The corporate can also be increasing its existing tipping feature, the place folks can ship cash to Twitter customers with instruments like Venmo, PayPal, or Money App, to new international locations and new fee strategies, together with cryptocurrency, Crawford mentioned. “Cryptocurrency, like Twitter, operates with out international boundaries, so we’re excited to incorporate it into extra of our merchandise.”
Foiling the trolls
After all, it stays to be seen to what extent Twitter will likely be in a position to inspire inventive customers—and their audiences—to keep on the platform somewhat than merely hyperlink out to different platforms they and their followers are conversant in. However the firm will proceed to roll out options designed to make conventional conversations extra interesting on Twitter, which embrace offering extra choices to cope with harassment on the platform. (For years, Twitter was criticized for not doing extra to deal with threatening, abusive, and easily abrasive customers.)
“We all know from speaking to folks all over the world that individuals don’t actually have a one-size-fits-all definition of what makes them really feel snug on-line, however they do need to use Twitter on their very own phrases,” mentioned Christine Su, Twitter product lead for conversational security.
That features the comparatively new means to restrict who can reply to a tweet and the not too long ago introduced Safety Mode, presently in beta testing, which lets customers robotically block accounts “utilizing probably dangerous language—similar to insults or hateful remarks—or sending repetitive and uninvited replies or mentions.” Twitter is also exploring options to let folks take away themselves from an ongoing dialog thread, obtain notifications earlier than coming into a probably heated dialogue, and filter out folks’s skills to use sure language in replies to them.
And the corporate is planning to preserve increasing its moderated Communities characteristic, the place folks can tweet particularly to members of a themed group with its personal guidelines for content and membership.
“Generally you solely need to discuss to individuals who share your pursuits,” Su says.