Song’s new Cell Alpha is a wild speaker from an Apple vet



From the still-iconic iPod to the human curation of Apple Music to or the meticulous design of the digital devices in Logic X, it’s fairly clear that music is deep in Apple’s DNA. That’s why it’s price paying consideration when a 20-year veteran of the corporate’s industrial design group goes off to start out his personal audio {hardware} firm.

Christopher Stringer helped design the iPhone, iPad, MacBook, Apple Watch, and different Apple hits. Now he’s the cofounder and CEO of Syng, which is unveiling its first product, a massive spherical speaker known as Cell Alpha that sits on a stand in your lounge ground or a desk prime.

The spherical enclosure incorporates woofers on the highest and backside and a trio of mid-range drivers within the center. The design has a retro-future vibe, as if somebody set out in 1970 to examine the sound system of 2050.


Stringer believes audio {hardware} has fallen manner behind advances in sound design coming from the leisure trade at present. Audio modes are nonetheless mainly confined to mono, stereo, or encompass sound. “It’ s not apparent how limiting that is,” he says. He’s concerned with offering a new commonplace that higher accommodates the person’s ears and environment–to set “the definition of spatial sound for future media,” as he places it.

The key sauce of the Cell Alpha stands out as the software program that tailor-fits the output of the audio system to the room and the folks in it. Three microphones on the stand measure the geometry of the room, and hearken to the way in which sound is transferring and bouncing off objects or partitions within the room. That data is used to tune the output of the audio system.

This room-mapping know-how sounds considerably just like the audio processing know-how utilized in Apple’s HomePod speaker. (Stringer labored on the HomePod whereas at Apple.) Syng spent three years refining the way in which its audio system distribute sound.

Stringer says you don’t want two Cells to supply stereo sound. Only one will fill a room with “attractive” sound that’s so good “it’s tactile,” he says. Nevertheless, a group of Cells can join to one another through Wi-Fi, after which work collectively to create a harmonious soundscape inside a room. Or they are often positioned in numerous rooms round the home.

That’s if you happen to’re ready to drop six or eight grand on a new speaker system. The mannequin with the ground stand prices $1,969. With a desk stand, the speaker is $1,799. They go on sale on the Syng web site at present.