Snack Gen Z dating app punishes users for ghosting too much

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A one-year-old dating app for youthful users says it’s discovered a method to make ghosts disappear. 

Snack, a video-centric service that pitches itself as a form of TikTok meets Tinder, is launching a number of new options on Wednesday—one among which is geared toward discouraging the much-maligned observe of ghosting. 

Users who ghost different users too continuously might be reported for doing so, Snack says, and if the conduct retains up, the visibility of their profile can be lowered over time. Based on Snack, this can be a method to “deliver some primary manners and decency to the dating app sport.” 

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The platform can also be launching a characteristic that encourages “much less awkward flirting” by prompting users to participate in fashionable TikTok developments.

Snack launched early final yr with $3.5 million in pre-seed funding led by Kindred Ventures and Coelius Capital. The Vancouver-based firm was based by Kimberly Kaplan, a dating-app veteran and former government at Loads of Fish, now owned by Match Group. 

“Ghosting” sometimes refers to when an individual ceases communications for no apparent or brazenly acknowledged purpose. It may be simply as annoying in enterprise as it’s in dating, though there are various situations when ghosting might be deemed acceptable, akin to when the individual you’re speaking with crosses a boundary or turns into impolite or abusive.    

Snack isn’t the one dating app that daunts the observe. Bumble has lengthy inspired well timed responses to communications, and one Halloween, it even unleashed a fleet of pedicabs in New York Metropolis with the phrases “No Ghosting on Bumble” written on the again.