PepsiCo is selling Tropicana, other juice brands for $3.3B


Get able to do a spit take together with your orange juice.

PepsiCo has introduced this morning that it’s selling Tropicana, Bare, and other juice brands to a French private-equity agency for $3.3 billion.

The deal for its North American juice calls for PepsiCo to retain a 39% non-controlling curiosity and unique U.S. distribution rights for the brands in North America. The French agency, PAI Companions, will get the European juice companies.


In keeping with the Buy, N.Y.,-based firm, the juices yielded about $3 billion in internet revenues final 12 months.

“This three way partnership with PAI permits us to appreciate important upfront worth, while offering the main focus and sources essential to drive further long-term progress for these beloved brands,” PepsiCo chairman and CEO Ramon Laguarta stated in a written assertion. “As well as, it can free us to focus on our present portfolio of numerous choices, together with rising our portfolio of more healthy snacks, zero-calorie drinks, and merchandise like SodaStream that are targeted on being higher for folks and the planet.”

Along with its namesake drink, PepsiCo owns a wide range of brands together with Lay’s, Doritos, Quaker Oats, Sabra, and Gatorade.

The deal is anticipated to be finished later this 12 months or in early 2022.

PAI’s portfolio additionally contains Yoplait, Swissport, FTE Automotive, and Cerba Healthcare.

PepsiCo purchased Tropicana in 1998 and Bare Juice in 2007.


Its inventory was buying and selling at $156.86, up 54 cents or 0.35%, in midmorning buying and selling.