Largest Contentful Paint: How to Improve Your Score Forever


So that you’ve labored laborious on constructing a quick, clear web site, and now that you simply’ve run it by a web page velocity software, it’s disappointing that the outcomes are usually not what you hoped for.

Whereas hanging your head in defeat might seem to be a tempting choice, from an search engine marketing and person expertise standpoint, you must undoubtedly rethink earlier than dropping by the wayside.

How lengthy do you await a web page to load? For round 50% of us, it’s less than 3 seconds. Lots might hold within the steadiness throughout these 3 treasured seconds.

A web page’s capacity to get the Largest Contentful Paint (LCP) content material loaded rapidly can soothe impatient guests by letting them know they’re in the suitable place whereas the remainder of the web page hundreds. It’s typically a picture, video, or a block-level aspect like


that needs to be one of many first issues to render.


The Largest Contentful Paint metric is a part of Google’s Core Net Vitals and measures the time it takes a web page’s largest seen aspect to load. Core Net Vitals are only one side of web page expertise indicators that Google is now taking a look at as a rating issue.

Low LCP loading time is important as a direct indicator of loading efficiency and the nice person expertise that deserves to rank higher in search outcomes.

Numerous components can have an effect on how lengthy the Largest Contentful Paint aspect takes to load, equivalent to:

  • Server response time
  • Render-blocking JavaScript and CSS
  • Correct caching and compression
  • Picture optimization

You possibly can measure your web page velocity and LCP with a wide range of instruments. Primarily based on the open-source Lighthouse software, Google’s PageSpeed Insights is among the many most well-known web site auditing instruments.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web
You may as well uncover extra helpful knowledge about web page velocity with:

Search Console’s Core Vitals report offers you perception into real-world knowledge on how your web site performs, permitting you to enhance the general person expertise — and doubtlessly your web site’s rank.

Tip: You may as well measure LCP using JavaScript

Largest Contentful Paint rating of beneath 2.5 seconds helps produce a quick “perceived load time” for customers and meets Google’s standards for offering web page expertise.


Conversely, over 4 seconds earns a “poor” rating, main to half of your guests doubtlessly abandoning the web page whereas its largest piece of content material leisurely hundreds up.

How to enhance the Largest Contentful Paint rating

There are a number of issues you are able to do to enhance a web page’s LCP efficiency:

  • Get a quick server
  • Arrange a CDN
  • Take away any unused JavaScript
  • Defer JS and CSS
  • Minify JS and CSS information
  • Optimize photographs and serve them in WebP
  • Leverage compression codecs like GZIP or Brotli for static property
  • Use rel=”preload” for crucial property
  • Use rel=”preconnect” for third-party connections

Websites operating on well-liked CMSs like WordPress can make the most of many platform-specific options to help with these points and web page velocity optimization generally. Learn on for extra about how these plugins and companies might help streamline this course of.

Lighten the load on the server

You can also make issues simpler in your server by optimizing database queries and eliminating resource-heavy queries. For instance, pages utilizing a lot of logic to generate the web page dynamically have a tendency to lavatory down servers earlier than the end-user even will get an opportunity to see the web page. For WordPress websites, caching and a well-optimized theme are key for velocity.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web

Use a CDN

A Content material Supply Community (CDN) delivers content material from a community of its servers. Utilizing a CDN can shorten total web page load occasions by serving your web site from a location that’s geographically nearer to the person. Plus, Many CDNs provide picture optimization that helps enhance Largest Contentful Paint efficiency.

Defer JavaScript

Deferring JavaScript permits you to prioritize the code needed for above the fold content material and significant property, then wait to load the remaining. Since not all JS could be deferred, you’ll be able to get rid of some requests for scripts by inlining crucial code with the

Minify and compress JS, CS, and HTML information

Minifying JavaScript, CSS, and HTML information removes all whitespace and feedback to produce a smaller file with machine-readable code that’s prepared to be effectively parsed.

You'll find compression instruments like Terser to minify and compress JS information.

Optimize photographs

It’s important for photographs used because the Largest Contentful Paint content material to be appropriately sized, compressed, and served in a contemporary format like WepP, JPEG 2000, or JPEG XR to allow them to load as effectively as attainable.

Utilizing media queries and appropriately sized photographs for various display screen sizes will assist guarantee LCP rating and a greater person expertise on cellular units.

Optimize supply of fonts

Fonts are well-known offenders for holding up the present. Preloading fonts and lowering the variety of requests for various font faces and variations will assist usher these slowpokes alongside.

Frequent points that lead to poor LCP scores

There are just a few generally made oversights when it comes to poor web page velocity. For one of the best Largest Contentful Paint rating, you’ll need to keep away from utilizing:

  • Advanced server-side queries and resource-heavy logic to dynamically generate a web page.
  • Too many fonts and variants.
  • Render-blocking JavaScript — solely load what the web page wants, when it wants it, and defer the remaining.
  • Tons of stylesheets — determine and inline crucial kinds, then consolidate and defer the remaining.
  • Full-size photographs with uncompressed, giant file sizes.

Utilizing finances internet hosting is one other main pitfall to keep away from. A gradual server response will solely improve the LCP.

Issues to think about for WordPress web site velocity

Fortunately, there are tons of WordPress plugins providing drop-in options for lots of the Largest Contentful Paint rating components above.

Earlier than you roll out your personal resolution to your LCP rating woes, let’s try just a few of the instruments out there for getting your WordPress web site up to velocity.

How to enhance a Largest Contentful Paint rating for WordPress websites

First issues first, for an improved LCP on a WordPress web site, think about upgrading your internet hosting. The percentages of simply getting to an LCP of beneath 2.5 seconds are slim and not using a sturdy internet hosting plan operating on quick servers.

10Web Automated WordPress Platform

10Web takes a full-scale method to optimize web page velocity on WordPress. It begins with super-fast internet hosting powered by Nginx and FastCGI caching. With all the pieces served up from Google Cloud Platform, you'll be able to relaxation assured you’re working with the newest and best applied sciences.

Then, 10Web’s absolutely automated optimizations for photographs, caching, compression, minifying, and extra simplify the method of tweaking your web site for velocity and bettering the Largest Contentful Paint rating.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web
In consequence, you’ll see an automated 90+ PageSpeed rating on your pages simply by migrating to 10Web’s Automated WordPress Platform. With this complete resolution, there’s no want for configuring a number of plugins or coping with compatibility points.
Largest Contentful Paint: How to Improve Your Score Forever | 10Web
Better of all, it’s a breeze to see for your self how all the pieces comes collectively to ship easy web page velocity enhancements with the 1-click migration plugin. This software makes an optimized copy of your web site so you'll be able to take a look at it on 10Web’s platform.

What when you’re already operating on nice internet hosting? With plugins like NitroPack or WP Rocket, you may give your web page load speeds the enhance they want to present a stellar person expertise and retain your guests earlier than they bounce away.


NitroPack consolidates a number of duties into one plugin with automated PageSpeed Insights optimizations, a proprietary velocity algorithm, and an included CDN to provide a turnkey resolution for bettering web page loading speeds.

Establishing NitroPack is a 2-step course of. First, you’ll want to set up the plugin, then create a NitroPack account, which you’ll join to your web site by the WordPress admin.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web
As soon as put in and linked, NitroPack allows you to select one in all 4 preset optimization ranges or go along with a handbook setup with management over every of the superior options.Largest Contentful Paint: How to Improve Your Score Forever | 10Web
Sturdy and Ludicrous modes are the place you’ll discover NitroPack’s strongest options in motion, together with its proprietary useful resource loader and lazy loading for JavaScript. These options are immediately helpful for bettering a web page’s Largest Contentful Paint since they will defer render-blocking JS and prioritize loading important HTML and CSS.

Regardless of which preset you select, you'll be able to nonetheless customise your setup within the Normal Settings. Right here you’ll discover some acquainted choices to exclude useful resource URLs, enter customized CSS, and delay script loading, amongst others.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web

WP Rocket

Simply by putting in WP Rocket by way of the WordPress dashboard, you’ll discover some enhancements made by default. In consequence, it's possible you'll already see higher Largest Contentful Paint scores.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web

In case your host doesn’t already provide caching, this plugin permits browser caching and Gzip compression for static information. Having caching coverage on your web site will increase web page loading speeds for returning guests and when customers go to multiple web page.

WP Rocket recommends taking a try to take a look at method to discovering one of the best choices on your web site.

Since LCP typically entails photographs, begin by enabling lazyload for photographs within the Media tab.

Largest Contentful Paint: How to Improve Your Score Forever | 10Web
If all is properly after enabling lazyload for photographs, head over to the File Optimization tab to check out deferring and minimizing JavaScript and CSS. You could discover it useful to exclude jQuery right here, as properly.
Largest Contentful Paint: How to Improve Your Score Forever | 10Web
The superior choice to “optimize CSS supply” is of specific curiosity for LCP occasions. Enabling this characteristic sends WP Rocket on a mission to every sort of web page in your web site, the place it identifies and generates the critical-path CSS wanted to load a web page’s LCP content material rapidly. It’s fairly nifty for eliminating warnings about inlining crucial CSS.


As you'll be able to see, quite a few variables issue into bettering a web page’s Largest Contentful Paint time. For WordPress professionals, there are a wealth of options standing by to take the technical burden off of you. With an optimized theme, the suitable internet hosting plan, and plugins, your web site is primed to present an optimized expertise that your guests and search engines like google will love.


  • How do I preload the Largest Contentful Paint picture?

Use the rel=”preload” and as=”picture” hyperlink attributes and values to inform the browser to prioritize rendering the aspect.

Sure, as of June 2021, Google began utilizing web page expertise as a rating issue. Since LCP is part of the Core Net Vitals that play a job in web page expertise, a quick LCP is more and more essential as a rating issue.

  • Does having LCP rating assure quick web site velocity?

Whereas having LCP rating is essential, many different metrics have an effect on a web site’s velocity. For instance, server velocity, First Contentful Paint, and Time to Interactive additionally considerably influence PageSpeed rating.