Income Report for April 2021


april income report 2021

April was a busy month.  I spent chunk of it engaged on enhancing web page pace scores and pace general throughout all websites.

Switched internet hosting

One massive change in April was that I switched internet hosting from Kinsta to Rocket.internet for all my websites besides which stays with Bluehost.


Why did I change to Rocket.internet?

I had no plans to vary internet hosting. It was a bizarre sequence of occasions.  First, Kinsta is shifting to Cloudflare Enterprise which was tremendous however this transfer required me to make a bunch of DNS modifications on my half.  That is the kind of stuff I detest doing.

Whereas sulking over the hoops I needed to bounce by means of with Kinsta, I discovered from somebody whose opinion about pace and internet hosting I respect, instructed Rocket.internet.

I figured if I needed to do a bunch of labor for my Kinsta account, I’d as effectively discover different choices.  In any case, migrating internet hosting is less complicated than all of the stuff Kinsta wished me to do as a result of internet hosting firms do all of the work when migrating websites for you.

Rocket.internet has this characteristic the place they are going to onboard websites in a take a look at platform and present web page pace outcomes and different metrics.  I didn’t should decide to any package deal or something.  I figured I had nothing to lose to get some take a look at outcomes.

The efficiency enhancements had been vital within the testing environment.


They instructed me their internet hosting supplied full safety for WordPress websites so I may eliminate all safety plugins.  I appreciated the sound of that.  Wordfence, whereas good, is a heavy plugin.

Additionally they instructed me their internet hosting optimized photographs and served them in WebP (in a method that may be downloaded in JPEG).

The help is second-to-none. 24/7 stay chat.  After I inquired earlier than becoming a member of, they dealt with the testing instantly.  I’m not one to attend round. I used to be testing one other internet hosting firm on the identical time.  By the point this different internet hosting firm acquired again to me with a value quote, Rocket.internet had examined and migrated all my websites.  I respect companies that take motion rapidly.

The one excellent query I had at this level was how a lot?

I used to be pleasantly shocked.  I instructed them the variety of websites I had, complete storage wanted and present month-to-month pageviews.  They quoted me $965 per 30 days.  After I signed up and so they migrated all my websites freed from cost, it turned out their quote was excessive.  They solely charged me $1 for the primary month and estimate my first full bill to be solely $935.

Given I paid $2,500 for Kinsta internet hosting the earlier month, $935 was an excellent deal.  Value wasn’t the deciding issue although… the efficiency enhancements had been.

Additionally, since Rocket.internet additionally optimizes photographs and is delivered by Cloudflare Enterprise, I may stop my $500/mo. Optimole subscription and my $225/mo. Cloudflare subscriptions (one enterprise account and several other $5/mo. APO subscriptions).

By switching to Rocket.internet I get higher efficiency whereas saving $2,260 per 30 days.

And sure, most of my weblog posts throughout my area of interest websites now have Pagespeed scores within the 90s.  Even Fats Stacks which was trickier than different websites resulting from having extra plugins than my area of interest websites.  That stated, I did have excellent scores earlier than switching to Rocket.internet however they improved much more by switching.  Test it out:

Screen Shot 2021 05 03 at 1.27.34 PM

Why is nonetheless on Bluehost?


I hold on Bluehost as a result of is a demo web site. Most individuals beginning out shouldn’t shell out for costly internet hosting.  Since additionally will get good Pagespeed scores it serves as a real-life instance which you could get good Pagespeed scores with lower-cost internet hosting.

Right here’s a Pagespeed screenshot from

Screen Shot 2021 05 03 at 1.35.54 PM

WP Rocket Caching Plugin

After I was with Kinsta, Kinsta stated a caching plugin akin to WP Rocket served no goal as a result of Kinsta contains web page caching.  Nevertheless, Rocket.internet advisable a caching plugin.  I opted for WP Rocket (therefore the $199 expense beneath).   Word that WP Rocket is completely separate from Rocket.internet internet hosting.

Ramped up funding in visuals

In April I ordered up variety of visible tasks on Fiverr.  I’ve found that Fiverr is a good supply for customized visuals akin to illustrations and graphics.  My follow is to order from quite a lot of gigs inside my value vary.  As soon as all orders are delivered, I assess every order and follow the very best ones.  Usually, most orders are fairly good.

I count on to proceed investing massive in customized visuals for my websites.  They could be a welcome boost to content material.  In lots of circumstances, they’re the centerpiece of the content material.

The Income Report

Only a reminder that the next does NOT embrace income or bills from Fats Stacks. I  hold Fats Stacks out of those stories as a result of it’s extra of a meta weblog fairly than a distinct segment web site or portfolio web site.


Lacking websites beneath had been offered.  All figures are in USD.

  • Area of interest Web site 1: $107,870
  • Area of interest Web site 3: $406
  • Area of interest Web site 8 ( $61
  • Area of interest Web site 9 : $3,274
  • Area of interest Web site 10: $229
  • Area of interest Web site 11: $0 (simply launched in March – aged area experiment – obtained from Odys International)

Complete Income from 5 websites: $111,840

You’ll be able to examine all area of interest websites right here.

The lion’s share of income is from show adverts.


Complete bills for 8 area of interest websites: $10,717

Internet Income: $101,123

Content material funding: $20,694

Content material sources embrace WriterAccess, in-house writers and Fiverr.  In April I began ordering variety of visible media from numerous Fiverr gigs.

Content material is distributed throughout 5 area of interest blogs.

Internet earnings after content material funding:   $80,429

I clarify right here why I extract content material prices from bills.

Study extra

In the event you’re fascinated with studying what I do intimately, seize my whole bundle of programs right here.


For the reason that lion’s share of income is from AdThrive, I’ll simply embrace an AdThrive screenshot.

AdThrive revenue screenshot April 2021