Ikea’s Pride love seat faces backlash


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One of many sofas is drawing enthusiastic, if not entirely positive, reactions on-line, and was even trending on Twitter Tuesday. The couch, primarily based on the bisexual flag, is roofed in arms and arm prints, and has cushions that learn, “Once you change Or to And, no person believes you.” Right here’s what some folks on Twitter needed to say about it:

Ikea Canada says the design, by Charlotte Carbone, is impressed by a poem written by Brian Lanigan when he was 15-years-old, about his experience being bisexual. (Lanigan has since taken to Twitter to clarify his poem.) “We needed to do one thing that highlighted the range inside the 2SLGBTQ+ neighborhood as a result of there are such a lot of identities that aren’t given as a lot house or consideration throughout Pride, particularly throughout COVID-19,” says Ikea Canada advertising and marketing supervisor Claudia Mayne in an e-mail.

The love seat is a part of a broader marketing campaign created with Canadian advert company Rethink, illustrator and muralist Madison Van Rijn, and fashion designers Charlotte Carbone, Ali Haider, and Bianca Daniela Nachtman. Every love seat within the marketing campaign is designed to characterize particular sexual identities, corresponding to asexual, bisexual, lesbian, non-binary, pansexual, and transgender. For every design, the model made spots that includes folks speaking about themselves, their story, and their identification.