How to Market Your Freelance Writing Business Using Physical Events

How to Market Your Freelance Writing Business Using Physical Events

On stability, it is a fairly good time to be a contract author. Ever-improving expertise continues to make it simpler to jot down from anyplace (whether or not it’s your workplace, a prepare, your trip residence, or a seaside), and attitudes in the direction of office flexibility have modified sufficient to make extra corporations prepared to work with freelancers.

Discover, although, that I stated “fairly good” as an alternative of one thing effusive comparable to “excellent” or “distinctive”. There’s a giant cause for this: whereas there’s quite a lot of freelance writing work on the market, there’s additionally quite a lot of competitors for it, with numerous race-to-the-bottom bidders pushing costs down by websites like Fiverr and Upwork.

If you wish to make your freelance writing enterprise a serious success, you might want to set it aside as a high-quality service that’s value a significant funding — and one tactic you won’t have thought of for that is internet hosting (or benefiting from) bodily occasions. How will you do that, precisely? Permit me to element some choices:

Seem (and community) at related trade occasions


Assuming you reside vaguely close to a metropolis, there needs to be a various calendar of enterprise occasions, and a lot of the companies being represented at these occasions will want copywriting of some form — whether or not for merchandise, providers, web sites, or promotions. And since your freelance model gained’t have a lot buzz round it, one of the best factor you are able to do is begin showing at these occasions to get notable individuals accustomed to your face.

Do you might want to begin wheeling out your gross sales pitch the second you arrive? No, undoubtedly not… that’s extra prone to show counterproductive by making you appear determined. As an alternative, spend time getting to know people. Make some associates, or at the very least pleasant acquaintances. Be trustworthy about what you do when requested, however don’t push something.

In the event you hold at it, then ultimately somebody who wants a copywriter will consider you and get the thought to present you a name. At that time, your sole accountability is to reply it and excel — do a superb job, and so they’ll suggest you to their trade associates.

Carry a POS system to promote ebooks anyplace

The everyday touring salesperson carts round a wide range of items with the promise of extra being sourced upon request, however you would possibly suppose {that a} freelance author has no comparable line of alternative — in spite of everything, how do you promote a service like an merchandise? In fact, although, there is a method by which a contract author could make some gross sales and market their enterprise on the identical time: they’ll take a cell POS system with them and promote their ebooks.

Shopify POS

As an illustration, Shopify has on-the-go POS that runs in your cell machine and makes it straightforward to take a cost for any kind of order — and because it’s attainable to make use of that internet hosting system to create an e book retailer, you’ll be able to create some writing coaching items to supply for small sums of cash, promote them, and ship them instantly. Elearning is large enterprise lately, so don’t be shocked in case your supplies get quite a lot of curiosity.

Not solely will having coaching supplies on the market make your service appear extra reliable, however it can even be of nice advantage of you to pay shut consideration through the checkout course of: should you configure your POS system to require electronic mail addresses to finish purchases, you’ll be able to construct up a worthwhile electronic mail record to retarget along with your freelance writing providers at a later date.

Run a drop-in workshop in an workplace constructing

It isn’t typically straightforward to persuade individuals of a copywriter’s worth, notably once they’re used to farming copywriting work out to low-budget writing providers and even anticipating in-house workers to muddle by. How do you present that you just’re value hiring? Nicely, one nice method to make an impression is to offer a free drop-in workshop in a busy workplace constructing.

The thought is easy: you method a communal workspace, and recommend being allowed to arrange at a desk there for a day, throughout which era you’ll provide help to anybody who wants it. Your activity is then to get to know individuals’s necessities and make compelling pitches. In the event you do it effectively sufficient, then a few of these individuals will attain out to you afterwards to rearrange trials.

Is it a good suggestion to do that continuously? No, in fact not, as a result of it’s a short-term money-loser: you don’t get compensated on your time or effort. However as a method to go from nameless to noteworthy in a single fell swoop, it’s extremely potent.