Free LinkedIn features for hiring

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Everyone knows LinkedIn is the place recruiting occurs. However truthfully, it could actually all really feel like a little bit of a large number. How do you discover the proper candidate? Do you spend money on LinkedIn Recruiter? Rent a search agency? Pray to the expertise gods?

As a Expertise Sourcer on Zapier‘s recruiting crew, I spend a number of time on LinkedIn. So, I’m right here to let you know that though you may do any of the choices above, there are methods to unlock the ability of LinkedIn with none hefty investments. Listed here are 5 free features that may enable you to benefit from LinkedIn whereas recruiting.

1. Select methods to browse

“Who seen your profile” has all the time been one in all LinkedIn’s hallmark traits: by default, individuals can see if you’ve checked out their profile. LinkedIn will normally share some variation of your title, firm, title, headline, the way you discovered an individual, and mutual connections.

Though sharing private data makes it simple to work together with different customers, it could actually typically really feel uncomfortable understanding your data is shared, particularly if you’re simply looking round to see what’s on the market. So, LinkedIn permits customers to poke round with extra anonymity by browsing in semi-private or private mode.

Searching in semi-private mode means LinkedIn will solely share some descriptive details about you. For instance, it would share your job title, firm, faculty, or business. However the individuals you’re clicking on gained’t see any simply identifiable data, like your title or location.

When searching in personal mode, you’ll solely seem as a part of a catchall variety of “LinkedIn Members” within the Who seen your profile space. LinkedIn gained’t share any particular details about you with the consumer. To them, it’ll look one thing like this:

At Zapier, I’ve seen totally different approaches to privateness on LinkedIn. As a expertise sourcer, I want searching anonymously as a result of I usually look by way of a number of profiles, they usually’re not all a match for our open positions. However, lots of our recruiters don’t thoughts searching LinkedIn publicly: it could actually immediate prospects to click on into our profiles, examine Zapier, and (ideally) navigate to our jobs web page.

2. Make your LinkedIn posts public

Posting on LinkedIn about open roles is an effective way to garner curiosity. To extend the attain of your posts, be sure that to activate public sharing settings. This may be certain that your posts discover their manner properly past your followers and connections. Sharing publicly additionally permits your put up to be shared exterior of LinkedIn, which will be highly effective for constructing your model extra broadly.

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First, that you must make your profile seen to individuals exterior of your community.

As soon as that’s finished, subsequent time you create a put up, be sure that the visibility and feedback are set to Anybody.

This may make your posts appear like the one under, and even share engagement data, similar to how many individuals have seen your posts by way of their feed. You should utilize this data to interact with candidates straight out of your posts or take a look at methods to see what will get essentially the most traction.

3. Benefit from LinkedIn’s native search performance

LinkedIn Recruiter is pricey, and for a small crew, it may not be well worth the funding. So earlier than you improve, attempt looking for individuals utilizing LinkedIn’s native search functionality.

There are a few major drawbacks to utilizing this operate:

Nonetheless, it may be a useful function for focused recruiting as a result of it lets you discover candidates with particular experiences utilizing many various filters.

To look, go to My Community > Connections. Choose Search with filters (on the top-right in tiny letters on desktop), and use the filters to slender down your search. Or just sort a key phrase or title within the search bar, click on See all outcomes after which Individuals, and filter from there.

Do not forget that the variety of profiles you may view is proscribed, so if the filters you’re utilizing aren’t yielding outcomes, change them up.

For a deeper dive into free looking on LinkedIn, try my article about finding talent on a budget, the place I provide some suggestions for participating passive candidates and evaluating prospects primarily based on their LinkedIn profile.

4. Activate the Individuals Additionally Considered function

The Individuals additionally seen function exhibits you profiles which are not directly just like the one you’re at present on. It would embrace individuals on the similar firm with comparable titles or abilities, which will be nice for recruiting. Though the relevance of those profiles will be hit and miss, it may be a useful approach to establish prospects with comparable experiences by way of minimal effort.

Right here’s how to add the People also viewed box. When you try this, Individuals additionally seen will present up on each profile you view.

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5. Add your pronouns

Affirming gender identities and normalizing their significance within the office is a decisive step in creating an inclusive work atmosphere. Including your pronouns to LinkedIn exhibits candidates that they’re welcome and inspired to do the identical—and that, as a frontrunner, recruiter, or colleague, you’re working to create an inclusive office.

LinkedIn now gives some customers a approach to share this data within the intro part of their profile.

Sadly, the function is simply accessible in sure international locations for now. To verify if it’s accessible to you, click on the pencil icon within the intro part of your profile, look for Pronouns, and set it as Seen to All LinkedIn members.

When you’re curious what sorts of private pronouns can be found or wish to perceive what you may see on a candidate’s profile, check out this article on LinkedIn’s blog that shares nice insights.

This article initially appeared on Zapier’s blog and is reprinted with permission.