I get it.
You don’t wish to be one of many tens of millions of bloggers caught within the land of sameness — indistinguishable as you parrot the identical outdated recommendation everyone else does.
You need your voice to be heard, and also you need it to really feel vibrant, contemporary and new.
However your weblog subject feels threadbare, and also you’ve acquired no bloody concept easy methods to make it thrilling once more. Each angle has been rewritten, rehashed and reused. It bores you a lot you’d moderately poke your eye out with a stick of spaghetti than write one other put up.
So that you seek for solutions on easy methods to stand out.
However all you discover is airy-fairy platitudes. Present distinctive insights! Be attention-grabbing! Write in your individual voice!
It’s all surface-level hoopla that lacks the substance and specifics you actually need.
So I scoured the Web in the hunt for posts that felt new and thrilling regardless of having well-trodden subjects. And I unearthed a handful of sensible techniques you may add to your repertoire.
Sufficient small speak. Let’s get into it …
Tactic #1: Flip Fluffy Ideas into Dwelling, Respiratory Characters
Procrastination. It’s a well-worn subject. It’s additionally a little bit of an ethereal idea — untouchable, but it touches us all.
However in this insanely viral put up, Tim City skillfully brings procrastination to life by casting attention-grabbing characters to play the roles of feelings that dwell inside a procrastinator’s mind. See what I imply …
Mel Wicks additionally did it when she created the Imp to play the position of Imposter Syndrome — one other fluffy idea.
Doing this makes studying about fluffy ideas rather more enjoyable and attention-grabbing for the reader. You carry the subject to life, as readers can visualize these characters higher than concepts that solely exist inside our minds.
So in case you write a couple of subject that solely exists within the summary aircraft, take into account respiration some life into it. Consider loopy names for ideas or facets of issues that your readers might face, and solid human or animal characters of their roles.
Your readers will adore it.
Tactic #2: Make Your Readers Select a Facet
Trump or Clinton? Yankees or Crimson Sox? Ebooks or paperbacks?
You’ll be able to’t assist however select a aspect. It’s a pure response, and it’s one that you simply as the author can play to your benefit. It’ll create standout content material for even essentially the most dreary subjects.
Devise contrasting sides or classes and evaluate them to spark your reader’s consideration.
Take, for instance, Elle Luna’s put up, The Crossroads of Ought to and Should, through which she rockets curiosity ranges to superb heights by contrasting two paths we are able to select to take. It’s a house run of a put up that takes the well-trodden subject of “residing life to the fullest” to a completely new stage.
After which we have now the $2 Billion Wall Road Journal Gross sales Letter, which is likely one of the most profitable gross sales letters ever written:
It begins by introducing two younger males, portray an image of their near-identical comfortable lives, then throws in a shocking distinction to generate curiosity and emotion that makes it unimaginable to cease studying.
Contrasting two sides like this may be each participating and persuasive. Readers can be swept up by the comparisons, and so they’ll discover themselves agreeing with the aspect you need them to select.
So subsequent time you write a couple of dreary subject, take into account presenting two reverse sides, and drive the reader to decide on one.
Tactic #three: Make Them Snicker So Loud They Wake Up Individuals in China
Humor is the proper option to flip the script on a humdrum weblog subject. Oli Gardner proved this level fantastically in his extremely entertaining put up on touchdown web page optimization.
His setup was gold and left little question within the reader’s thoughts that the put up was going to be an attention-grabbing trip.
And he definitely continued to ship all through all the put up.
However what in case you’re not humorous? Humor can’t be taught, proper?
Certain, some folks appear to be born oozing uncooked comedic expertise, however that doesn’t imply the remainder of us are doomed. You’ll need to do the legwork, but it surely’ll be value it. Lots of the most profitable and memorable weblog posts ever written include humor or quirkiness.
Listed below are two of the easier humor writing tips to get you began.
Humor Approach #1: The Rule of Threes
Merely put, you write three statements. The primary two are the setup, and so they set up a thought sample. You then add a 3rd, incongruent concept, which is your essential level or punchline. Like this:
The rule of three is a basic joke construction that you simply’ll see utilized by many comedy writers. Listed below are a few examples by the professionals so you’ll be able to see it in motion.
See how that works?
Humor Approach #2: Ridiculous Exaggeration
Exaggeration is an age-old trick used to emphasise significance and evoke robust feelings. It’s additionally a strong option to inject humor right into a put up. You’ll be able to embellish or stretch on a regular basis truths, over- or understate distance or measurement, and categorical excessive or ridiculous feelings.
Geraldine DeRuiter’s side-splitting put up I Went Paleo and Now I Hate The whole lot is an efficient instance, because it’s riddled with exaggeration. Simply try these entertaining quotes:
To do that your self, start with a typical state of affairs, comparable to having dismal website visitors. Then play with the way it makes you are feeling, what it makes you wish to do, and so on. Listed below are a couple of I got here up with:
- Dive right into a pit of Kleenex and cry like a child.
- Ship a fire-breathing dragon to incinerate Google HQ.
- Run away and dwell in an igloo for the remainder of your life.
You get the thought.
So mud off that humorous bone and provides it a go. It’s a hoot.
Tactic #four: Give Knowledge-Pushed Solutions to Compelling Questions
In his e book, Contagious: Why Issues Catch On, Jonah Berger reveals the outcomes of a research of New York Instances articles. He found that science articles that debate analysis outcomes usually tend to go viral as a result of “they often chronicle improvements and discoveries” that evoke a sense of awe in readers.
In different phrases, readers love data-driven content material.
So as a substitute of approaching your subject the identical manner as everybody else, carry out an experiment or run a survey and share the outcomes along with your readers in a put up.
That’s what Mark Manson did when he crowdsourced his article, The Final Relationship Information to Finish All Relationship Guides™.
Fairly than share his personal opinion, he ran a survey by the folks in his viewers who had been fortunately married for 10+ years that requested for his or her greatest relationship recommendation. He then turned the most typical solutions into an article.
BuzzSumo took one other strategy. They analyzed 100 million headlines to search out the commonalities that standard headlines share and those unpopular ones share. A number of content material has been written about writing headlines, however data-backed insights like these are onerous to come back by.
After all, you could not have entry to 1000’s of subscribers like Mark does, or to tens of millions of headlines and their share counts, like BuzzSumo does, however that doesn’t imply you’ll be able to’t create data-driven content material.
You can run a survey by means of Fb Teams or boards. There are many communities on-line that you may faucet into. And hey, you may simply exit into the actual world and survey folks on the road. That works too!
Or you may run a small-scale experiment of your individual. For instance, in case you write about social abilities, you may attempt completely different dialog openers with strangers and observe their responses, seeing which of them work greatest.
Or, you recognize, you may seize knowledge and analysis outcomes from research which have already been carried out.
Creating data-driven content material takes work, however the finish consequence can be a captivating put up that may stand head and shoulders above the remainder.
Tactic #5: Inject Your Submit with a Wholesome Dose of Angle
There’s a strong theme that seems in lots of wildly attention-grabbing posts — all of them ooze head-flicking, hip-swaggering perspective.
They’re unmistakable as a result of the author completely embraces their irreverence. They’re written with wit and quirk. They’re unconventional, confrontational and daring. And so they border on unreasonable as the author dances on the sting of insult.
An plain energy and fervour is woven by means of each phrase. There’s complete conviction and unwavering dedication to the principle concept.
David Wong nails it in his put up, 5 Methods You’re Sabotaging Your Personal Life (With out Figuring out It):
Johnny B. Truant additionally does it properly in his put up, The Universe Doesn’t Give a Flying F**okay About You (I imply, that title alone …) His irreverent message of “You don’t matter” hits onerous, but he turns it into one thing inspirational.
And let’s not neglect Jon Morrow’s Learn how to Be Sensible in a World of Dumb Bloggers. He simply flat-out calls his readers dumb and will get away with it.
Any put up you write with irreverence will stand head and shoulders above the plenty. No one remembers a fence-sitting, white-bread boring put up. They keep in mind the hilarious rant through which the author unleashes daggers of unstated reality upon a preferred concept or widespread state of affairs. They keep in mind the posts through which the author says the issues that everyone needs that they had the balls to say — however don’t.
Be keen to place your neck on the road. And be able to piss a couple of folks off alongside the best way. You’re not a blogger to lull folks to sleep. You’re a blogger since you’ve acquired superb concepts that must be heard.
Do that by kicking your feelings into a better gear. Give your self permission to put in writing freely — not as you need to, however as you need. Don’t be indignant, be livid. Don’t be comfortable, be delirious. Don’t be irritated, be utterly pissed off.
Tactic #6: Snare Your Readers’ Consideration with a Surprisingly Mismatched Tone
Let’s begin by imagining that each one your readers are Strolling Lifeless zombies.
They’re stumbling by means of their days on autopilot, scrolling by means of their newsfeeds in a stupor. Your solely hope is to shove one thing surprising into their eyeballs and shock them again to the right here and now.
Contrasting your tone with the subject is a unbelievable option to inject curiosity into your put up. You’ll be able to:
- Mismatch a narrative about disappointment with an appreciative tone.
- Be irritated by simplicity.
- Discover pleasure within the ache of one thing going improper.
- Write about one thing you hate as in case you adore it.
For instance, like this …
And take a look at this hilarious put up in regards to the fear of considering you might have most cancers. A subject that summons expectations of gravity and fear.
The headline piques curiosity, and the wry and surprising tone of the opening sentence snares your consideration and commits you to an irreversible free-fall till the tip of the put up.
Tactic #7: Predict the Future
The long run is the satan we don’t know. And it’s cloaked in uncertainty.
Your readers need for certainty about tomorrow is as assured as day turns into evening — and it may be used to your benefit.
Construct your reader a secure haven of certainty by predicting the long run as Jon did right here by sharing his view on easy methods to write nice content material in 2014.
There’s proof in all places for instance how not-so-interesting, written-to-death subjects, comparable to content material advertising, can proceed to drag large share counts yearly by exposing traits for the speedy future.
Mike Blankenship additionally labored this tactic properly in Learn how to Write a Paragraph in 2017.
However what in case you don’t know the long run?
Do not forget that none of us do. Likelihood is, nevertheless, that you simply know the historical past of your area of interest (in case you don’t, get researching), you’ve checked out your competitors, and you’ve got an opinion about how issues are evolving.
So be daring. Write a future prediction that turns into a magnet for consideration because it creates hope, generates dialogue and encourages new methods of considering on your reader. In the event you get it improper, nobody’s going to name you on it — it’ll simply vanish into the fog of forgotten posts. (You’ll be able to all the time delete it too.)
Tactic #eight: Pepper Your Submit with Quirky Visuals
You’ve most likely heard that you need to add visible content material to your weblog posts. And sure, including infographics, screenshots or pictures can do so much to brighten up your posts… However you may also use visible content material so as to add some whimsy and enjoyable to your posts.
A number of of the posts I’ve already featured as examples do that.
Take the aforementioned Medium put up from Elle Luna, the Crossroads of Ought to and Should. She doesn’t simply have her readers decide a aspect, her put up can also be stuffed with line drawings like this:
The informal nature of those line drawings lifts the sensation from humdrum to enjoyable and injects the put up with an entertaining dose of persona and character. As quickly because the reader scans the web page, they immediately really feel like they’re in for a deal with.
Tim City additionally makes use of drawings in his put up about procrastination (and each different put up he writes).
Line drawings are an effective way to maneuver away from the dry formality of graphs and screenshots, however they’re not your solely possibility.
In the event you don’t really feel that creative — although you don’t need to be that creative to attract a stick determine — you may also use different quirky imagery, like memes, cartoons and humorous photos. These could be discovered on the internet or simply created with instruments like Canva and different meme mills.
In the event you look again on Geraldine de Ruiter’s I Went Paleo and Now I Hate The whole lot, she interchanges the anticipated photographs of meals with photographs and GIFs like these:
Uninteresting subjects usually tend to ship your reader’s mind for a espresso break as a substitute of paying full consideration. Preserve them riveted to their seats by entertaining them with uncommon, shocking and vibrant visuals.
Time to Breathe New Life into These Outdated and Boring Subjects
No weblog subject is just too boring, too boring or too worn-out to ever be attention-grabbing once more. It’s you, the author, who has the whole lot inside you to make it attention-grabbing.
As a result of whenever you do, your voice can be heard and also you’ll know you’re serving to others as you share new methods of doing issues, considering, and approaching duties, work or life.
Your posts will stand out from the plenty of regurgitated concepts and cookie-cutter recommendation.
Your posts will open the doorways of chance on your readers, and allow you to shine brightly.
So which tactic are you going to attempt first? Choose one and begin right now.
Gentle up your weblog subject with an explosion of freshness like solely you can.