What if I informed you you may purchase luxury-quality beauty and pores and skin products for $10-$15 a pop? And they’re made in the identical manufacturing unit as different high-end manufacturers.
That’s the promoting factors of Beauty Pie, an internet beauty emporium that sells a spread of skincare and beauty products makes to prospects. The model emphasizes its entry to the identical labs as its brand-name counterparts. Based by serial entrepreneur Marcia Kilgore (behind Bliss, Cleaning soap and Glory, Match Flop) in 2016, Beauty Pie champions clear pricing, claiming their lack of a center man and retail markups, offers you their lowest potential value.
The idea of “the identical manufacturing unit” isn’t new: Italic and Few Moda function with the identical idea, stocking label-free style items from the identical factories and suppliers as high-end designers. Beauty Pie likens itself to “Costco for luxury beauty products.” However Costco feels just like the fallacious factor to match it to — you aren’t bulk-buying a non-public label that’s been manufactured in kin to a model identify. It’s just a little extra difficult than that: Products aren’t explicitly designed to be dupes (although there are in depth Reddit threads that try to decode them) and your paid membership solely buys restricted entry to a spread of unique products framed by way of a reduced lens.
When you technically pay a fraction of their estimated typical price (which they decide as 10x the price of the precise product), you additionally pay a month-to-month membership payment with a capped spending restrict primarily based on the “typical value” of the product. When you might snag a super-luxe Yuzu Ceramide moisturizing mask for $11.96 —in comparison with their estimated $100— you’ll have hit your $100 cap for the month on a regular $10 plan. Plans will be scaled as much as $30 for a $300/month-to-month restrict; or a $79 annual go will get you entry to $1200 in “typical prices” per 12 months.
Right here’s the factor: Beauty Pie’s products are improbable.
All the gadgets I attempted retail for beneath $15 and every has changed a way more costly product on my shelf for every day use. The Triple Hyaluronic Acid & Lipopeptide Serum is the very best hyaluronic acid serum I’ve ever used — I get up glowy and child gentle and keep that manner all day. The Wondercolour Cream Shadow Sticks despatched my decades-loved Laura Mercier Caviar Stands proud the door, as a result of for $5.98 a chunk, why would I ever use anything ever once more?
With out the membership charges, I’d fortunately pay the additional $10 for the Jeju Daily AM/PM Moisture Superinfusion and be psyched to have an outstanding $22.35 every day moisturizer. However due to their pricing construction, I’d must improve my month-to-month subscription payment if I’d like so as to add on one other product.
That stated, for individuals who prefer to strive a brand new product or two every month: Beauty Pie is sweet enjoyable at an excellent value. The corporate releases new gadgets frequently, and their their choices embody candles, collagen powder, and self-tanners. I suppose you’ll be able to consider that month-to-month payment as “deal with your self” tax.
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