Amazon, Disney partner for new voice assistant ‘Hey, Disney’


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Appears like Mickey Mouse will likely be becoming a member of Alexa within the Echo chamber.

On Tuesday, Amazon and Disney revealed that they might be partnering to release a new, custom voice assistant referred to as “Hey, Disney!” which is able to debut on Echo gadgets inside Walt Disney World resorts in Orlando, Florida, someday in 2022.

“Hey, Disney!” will likely be given its personal distinctive voice, and may spout genuine character voices and authentic recordings from the huge Disney archives—that means you may in all probability queue up a basic “huh-huh!” from Goofy or an impromptu karaoke of Mulan’s “Make a Man Out of You.” As Disney Parks vice chairman Dan Soto told USA Today, you may additionally use it for extra sensible functions, like inquiring in regards to the subsequent bus to Epcot or nearest Italian restaurant, or ordering extra blankets to your resort room.


In response to a weblog put up from Disney Parks chairman Josh D’Amaro, the concept was to create an “immersive storytelling” expertise with “distinctive audio environments impressed by our movies and locations, and greater than a thousand magical interactions to find,” together with enjoyable information, trivia, and jokes spanning the worlds of Disney, Pixar, Marvel, and Star Wars. And just like the magic of Disney itself, it received’t be confined to the resorts: Disney and Amazon may even make “Hey, Disney!” obtainable to put in on Echo gadgets at dwelling, for those that buy it via the Alexa Abilities Retailer.

“Hey, Disney!” is among the many first forays into Amazon’s Alexa Customized Assistant Expertise, which was unveiled earlier this yr and lets firms design their very own sensible assistants tailor-made to suit model persona and buyer wants. It additionally furthers the Alexa for Hospitality department established in 2018. Different main purchasers of those ventures embody carmaker Fiat and Legoland Parks.

Nonetheless, not everyone seems to be prone to be enthralled by Amazon’s great world of Disney given the privacy concerns many customers nonetheless have about voice computing. Relating to such points, Soto informed USA In the present day, “The in-room expertise specifically is designed with privateness in thoughts and so no audio is saved by default. Additionally simply to be clear, clients don’t log in with Amazon to make use of the expertise, so no private data is transmitted in regards to the company in any respect.”